Case Studies and Solutions
Potential Applications: Data Driven Decision Making, Business Insights
Customer segmentation is the process of dividing the customer base into different sub-groups based on some type of shared characteristics. The aim is to identify high yield segments that are likely to be the most profitable, or have the highest growth potential, so that these can be targeted with special marketing.
Potential Applications: Ad targeting, User Engagement, Targeted Messaging
Targeted marketing uses machine learning models to personalize and tailor online advertising intended for specific customer segments. Targeted marketing allows online businesses to attract promising leads, and increase customer loyalty.
Potential Applications: User Engagement, Ad Revenue, Increased Sales
Potential Applications: Data Driven Decision Making, Strategy Comparison