Customer segmentation is the process of dividing the customer base into different sub-groups based on some type of shared characteristics.  The aim is to identify high yield segments that are likely to be the most profitable, or have the highest growth potential, so that these can be targeted with special marketing.

Potential Applications: Ad targeting, User Engagement, Targeted Messaging

Since every user has a different set of likes and dislikes, Personalization helps you keep your audience engaged and involved with your content. On web sources, Personalization can be used in targeted messaging, ad targeting, posts, and videos. 

Potential Applications: cyber security, User Engagement, Targeted Messaging

One of the biggest aims for targeted marketing is to increase revenue by promoting products/services that are most relevant to its customers. Identification of customer specific product that has a higher chance of conversion requires using sophisticated machine learning models. 

Potential Applications: Revenue Increase, Targeted Advertising