Case Studies and Solutions
Since every user has a different set of likes and dislikes, Personalization helps you keep your audience engaged and involved with your content. On Social Media, Personalization can be used in targeted messaging, ad targeting, posts, and videos.
Potential Applications: Ad targeting, User Engagement, Targeted Messaging
On e-commerce websites, recommendations are algorithmic suggestions made by Machine Learning models that automatically showcase relevant products for customers to buy. Through targeted recommendations, one can greatly increase user engagement and conversion
Potential Applications: User Engagement, Ad Revenue
Potential Applications: Revenue Increase, Targeted Advertising
Potential Applications: Cross Selling, Upselling